For some years now, we’ve been hearing about the ‘sharing economy’ – but what exactly is it?
It refers to a new economic model based on consumers’ real needs. The millennial generation of consumers (those born between the early 1980s and the mid-1990s) is most actively engaged in the sharing economy.
To respond to this latest trend, many companies have adopted the principles of reuse and sharing by using technologies for a lower environmental impact.
The most active countries in the sharing economy are those of northern Europe, which have always been more sensitive to the issue of environmental protection. The results are already visible: in the first quarter of 2018, CO₂ emissions fell by about 200,000 tonnes.
In Italy, due in part to its geographical form and the islands, road freight transport is favored (especially with the growth of e-commerce).
According to the Confcommercio report ‘Analysis and forecasts for freight transport in Italy’, since 2015 there has been an unequivocal upturn in freight traffic in line with economic recovery.
According to forecasts, e-commerce could see a further 20% increase worldwide within the next decade. Transport and deliveries are becoming increasingly indispensable.
From this perspective, the sharing economy is destined to increasingly revolutionize the logistics sector by seeking the best technologies and most effective solutions to unite and optimize the production, trade and consumption of goods and services.